Dear Readers,

Like you, I read sales letters everyday and some are better than others. If the sales page tempts me, I copy/paste into a doc so I can go back and deconstruct it to identify what makes it persuasive. This is standard operating procedure in the online marketing business because it is a good way to learn about writing sales pages that convert readers into buyers. And, that is the name of the game.

Today I have a treat for you; the absolute, without a doubt, no question about it best sales page I have ever read. Click on the link below to see it for yourself. It is an example of the law of attraction in action, and we see a lot about “attraction” out there. What we haven’t heard much about is “Irresistible Attraction.”

Something is irresistibly attractive when everything in your body says “YES”to it. You and “it” are on the same wavelength dancing to the same tune and reading from the same page. Click on the link to get a taste of the artful use of NLP by a master. And Learn!

http://keithwellman.com/recommends/gatewayevent

If you find something on the page that doesn’t work for you, I’d like to know. After you read the page, come back here and leave a comment. Why? Because if you’re one of the first five to comment you’ll get an hour of coaching by me, and I’ll pay for the phone call in the USA.

BTW, I am a trained and experienced coach with over 5000 hours of training other coaches under my belt. I know what I’m doing.

So head over to http://keithwellman.com/recommends/gatewayevent and then come back and tell us what you think. I don’t get paid to send you to the page, and I don’t get anything if you decide to say “yes” to the offer. Just go look!

Thanks for reading,

Nancy

Hello Dear Readers,

Seems like today is a good day for smiling at our human foibles so today I offer this:

“Perfectionist’s Prayer” in its entirety … Can you relate?

* * * * * * * *

Dear God –

Help me not be a perfectionist. (Did I spell that correctly?)

Help me to relax about insignificant details, beginning tomorrow
at 7:41:23 a.m. EST.

Help me to not try to run everything — but, if You need some
help, please feel free to ask me.

Help me to consider people’s feelings, even if most of them are
hypersensitive.

Help me to take responsibility for the consequences of my
actions, even though they’re usually not my fault.

Help me to be more laid back, and help me to do it exactly right.

Help me to take things more seriously — especially laughter,
parties, and dancing.

Give me patience, and I mean right now!

Help me to finish everything I sta

Help me to keep my mind on one thing — oh, look, a bird — at a
time.

Help me to do only what I can, and trust for the rest. And could
I get that in writing?

Keep me open to others’ ideas, misguided though they may be.

Help me follow established procedures. Hey, wait — this is wrong

Help me slow down andnotrushthroughwhatido.

Thank you. Amen

– Author Unknown

“Keep it simple and low maintenance. Unnecessary complexity is time consuming and often confusing. If it isn’t simple to understand, clean or repair, do you really need it? Nancy Gomez

This is Tip # 3 from a tips list I wrote in my pre-internet life, back in 2000, called “Thirteen Common Sense Tips to Have More Time, Money and Energy for Your Life”.

Turns out that the advice in that tip is just as relevant today in the online marketing world of as it was when I wrote it. In today’s world it would say, “If it isn’t simple to install, convenient to use and be repeatable over the long term, do you really need it?

Think about it. How many software programs,tools or business-in-a-box did you buy that took a lot of time to install or setup, required a steep learning curve, and then were just too much time and trouble to use?

You likely gave the product your best shot, but it was just too complicated, confusing and time consuming to be of any long term value to you. So you moved on, and faster than Quick Draw Magaw another big money promise landed in your inbox.

To buy, or not to buy? That is, indeed, the question. So before you buy another product, set up a list of criteria any product/program must meet before you let go of your money. Here are some suggestions for questions you might want to ask yourself before hitting the buy button:

1) Is this software compatible with my current operating system? (This is important to me because I do most of my work on a mac.)

2) Do I have everything already in place to make the most (as in “earn money”) from this product? For example, if you’re being offered a whiz bang product to get more out of your list but you don’t have a list yet, you don’t need that product right now. Go look for something that will help you build a list.

3) What is the learning curve going to be?

4) Will it be a profitable product in the affiliate market?

5) Do I already have a product that does most of what this new product promises to do?

6) Does it ring my bells or is that just the b.s. detector in my gut buzzing? Go with your gut.

Your criteria will likely be different from mine. The point is to know what they are for you. Know them and follow them. Over time, as you build your skills and gain more experience, your criteria will change. Stay current with your criteria and you’ll stay current with your market.

Thanks for reading,

Nancy
ps: if you would like a copy of the Thirteen Tips me an email at cyber_street_smarts@yahoo.com

My woo-woo days are long gone. I doubt if a have a single “woo” left in me. However comma… this is a true story and I wonder if you have a similar story to tell.

First you should know that I don’t believe in angels, at least not the angels we see most often in stained glass images in church windows or in e-mails from well meaning friends who send them to “watch and protect” me from harm. The sweet faced, ageless beings wearing robes and huge wings are just too much for my practical nature to accept.

What I do believe is that frequently in life, usually at moments of great peril or need, someone shows up to get us out of the pickle we’re in. I believe that because I have had at least one such an experience.

I was stranded on the side of the I-5N freeway with my 8 year daughter in the car–a ‘64 Triumph roadster with a suddenly lifeless engine in the midst of what can only be described as “a dark and stormy night” . Fierce rain and howling winds were blowing into the car. I had raised the bonnet on the car and left the lights on to be certain the car could be seen.

We hadn’t been there more than a fews minutes when a white van pulled in behind us and a man approached the car. Of course, he could have been an ax murderer or hiding a chainsaw in his truck, but my options were limited so I told him how the engine had just suddenly died and, yes, there was plenty of gas in it.

He looked at the engine, did a little pushing, tapping and tugging then said, “Here’s the problem…a wire broke. Do you have any extra wire in your car?” (Oh sure, like I would have extra wire when I didn’t even have a flashlight?)

“No problem”, he said, “I work for the telephone company and I have all kinds of wire.”

He returned from the truck with tools, wire and know-how. Less than five minutes later, the engine was running again. After a gushing thank-you to the man, we were safely on our way again.

Was he an “angel” angel? Maybe, maybe not. Who knows? He was certainly no sweet faced, ageless being with huge wings that smelled of sugar (like John Travolta in Michael).

He was a regular guy in white work overalls who thought he could help, and did. He got us out of a dangerous situation. He saved us.

As for me, that’s all I need to know. He was an angel to me.

Have you ever had an experience when a total stranger came along and saved you.?

Tell us about it.

ps: Rentacoders are angels to me,too. :-o))

Enjoy this information packed article. Nancy

Internet Marketing Made Simple — The ONLY 3 Steps You
Need To Know To Promote Anything To Anyone Online
=======================================================

In this article:

==> The only 3 steps you need to know
==> What web 2.0 REALLY is about
==> The dumbing down of the Internet
==> Should you hire out article writing to 3rd world countries?
==> What happened to all the ezines?
==> Is web 2.0 a barrier to entry?
==> What’s the future of Internet marketing?
==> Do you have an advantage over big companies?
==> How do you know which products to buy and which to skip?
==> What’s social bookmarking about? Do you need it?
==> Is user generated content an opportunity for you?
==> What’s all this talk about interactive web sites?
==> Whatever happened to viral ebooks?
==> How big companies are trying to put the squeeze play on

This is a long article. I have a lot to say. But there is
a big payoff if you take your time to read it. You may wanna
print it out.

Let’s see if I have this straight.

You wanna make a few bucks online. You got retirement staring
at you. Or a stack of medical bills to pay off. Or a job that
any mindless idiot could do.

Most of all, you wanna call your own shots. You want freedom.
You want independence. And you hope online marketing is your
ticket to that new world.

And you have your choice among Read the rest of this entry …

Hello dear reader,

Have you run across Learn Out Loud?

It’s a site where digital content publishers can sign up free (always a good price) and sell their products. I found a couple of products to buy; one on goal setting for a buck, and one on dopamine for 8 bucks. Why dopamine? Well, my stop smoking product will be ready to go to market soon and the audio has some information that I can use in articles to pre-promote my product before it hits the cyber street.

After my $9 total was paid and I was directed to the download area, I was surprised to see that Learn Out Loud had given me a free audio download of “As a Man Thinketh” by William James. Adding nice surprises after the sale, something of value that your customer wasn’t expecting, is a powerful way to develop customer loyalty. And, loyal customers mean more sales.

Learn Out Loud takes a small percentage off the top, but since it’s probably only one of the many ways you will distribute your product, it isn’t a big thing. I plan to use it as one outlet for my stop smoking product. Go check it out, look at the categories and browse around to see if it is a good fit for your digital products.

Thanks for reading,

Nancy

Dear Readers,

If you read Marlon’s most recent Marketing Minute, you saw his contest to win his new product, Push Button Channel. All you had to do to win was give feedback to Santos, virgin copywriter for the project, on how the letter could be improved. And, do it fast because only four people could win. Feedback could be things such as:

What was missing for you?
What didn’t work?
Any way it could be improved?

Well, far be from me to ignore a challenge so, of course, I read and reread the letter looking for what made me “stop” for an instant and tilt my head. You know that “huh?” moment, right? Now, there are a lot of things that could be improved on the letter but what jumped out at me was this paragraph:

“It’s just like when you call a 1-800 number, I immediately
get turned off whenever a robotic automated system answers
my call. There’s no personality there, no immediate connection.
I automatically put up my walls because I know that there’s no
way that the answering machine can answer ALL my questions.”

My suggestion was to “Create Commonality” with the reader.

“If you’re anything like me when it comes calling 1-800 numbers,
as soon as you hear the robotic voice of the automated system
answer, you sigh with disappointment because you know that
there is no way a robot can answer all your questions. And, they
are just so, so boring!
No personality and no way to develop rapport.
Robots can’t care about you or your success.” (C3PO excluded)

There were other suggestions I could have made but my “inner-coach” whispered in my ear, “You already know you’re going to buy it if you don’t win it, so just go buy it now and get busy on your own stuff.” My inner-coach is usually spot on so I pay attention to her messages. I didn’t submit my suggestion and, instead, just got to work on the battle I could win that day.Here’s the take away:

The most personal is the most universal. If something is causing you grief, you can be sure that it’s causing others grief. Use that to create commonality and develop rapport with your reader.
Commonality + Rapport = More Sales

Have contests on your site so readers can interact with you.
Interaction + Connection = Loyalty

Loyalty + More Sales = More Money

Now go get busy,

Nancy

Dear Readers,

If you’re new to internet marketing, and even if you’re not, the number one thing you must do is what I call “picking the band.” You get to choose the band that leads your parade to success.

You’re up to something big here. You made the decision to build on online business. So, Shout it out… Beat the drum…Blow Your Horn…Toot the Whistle — you get the idea. Make some noise and see who comes to play.

Tell your friends and family what you’re up to and then choose wisely among them to find those you know will never, never let you give up.

If you have nay-sayers among your friends (you know who I mean–those who would rather rain on a parade than lead it), take a vacation from their company for awhile.

You are up to something big for yourself and it will just slow you down to drag wet-blankets around.They’ll come around when you tell them how much money you’re making. And if they don’t? Oh, well…

In the meantime, ask your chosen few to do you the favor of always being on your side. Tell them your what it’s all about for you; your dream, your goal, and ask them to be in the band.

You tell them what your working on, the progress your making, did you meet your goals?

They listen and they keep you going, they tell you the truth, they listen patiently to your occasional whining and then put a velvet boot on your butt to get you going again.

Remember, we get by a little help from you friends.

Thanks for reading,

Nancy

If you went to Sunday School when you were a kid, and even if you didn’t, you somehow, somewhere, heard the story of David and Goliath.

To refresh your memory, the bones of the story are here.

David was a redheaded boy with a nice smile, a “yoot” as cousin Vinnie would say, who herded sheep and played his harp. He once slew a lion and a bear to snatch a little lamb from the jaws of death, but was otherwise untried and untested as a warrior.

Goliath, on the other hand, was a huge and powerful warrior who had never lost a fight. He was a champion and one very scary dude. He was also an arrogant and bodacious braggart–always a bad combination.

For forty days Goliath showed up on the field to call for battle. He was 9ft, 9 in. tall, wore a brass helmet, a 125 lb coat of mail, brass greaves on his legs, a target of brass between his shoulders and a shield bearer to walk in front of him. Definately prepared to do battle.

In spite of his lack of experience, David stepped up to do battle with the giant because Goliath was leading a vast and mighty army intent on wiping out his tribe. He was compelled to take action to protect his tribe from destruction.

Saul, the ruler of David’s tribe and a wise and respected leader began to prepare David to do battle. He first armed him with his own armor, he put his own brass helmet on David’s head, and finally armed him in a coat of mail. “Whoa,” thought David, “this is just too much to handle.” He politely declined to wear all the armor saying,”I haven’t earned the right to wear it.”

When David went out to meet Goliath on the battle field, he was seemingly unarmed. Goliath was outraged. He shouted insults and threats at David and the palty and frightened army he was leading.

“It this it?” “Is this the best you’ve got?” And to David, “I’m gonna tear you limb from limb then I’m gonna chew you up and spit you out.”

While Goliath was showing off, David quietly reached into his bag, got a stone and slung it, hitting Goliath right between the eyes. Down he went, right on his face as dead as the proverbial over sized doornail.

David saved his people, sent the mighty army running for their lives, brought Goliath’s head back to Saul, and then put all of Goliath’s armor in his own tent. He earned it.

Applause, applause! Well done, David!

And the three tips?

1) Don’t overprepare. Go with what you’ve got– the skills and experience you already have.

2) Don’t brag. Let your results speak for you.

3) Remember that arrogance and power can be a dangerous combination.

Thanks for reading,

Nancy